Bright Partnerships Wins Dunlop Pitch

Bright Partnerships has won Dunlop’s ATP Tour partnership activation pitch and work will start with the Nitto ATP Finals in London in November. 

Bright will work with Dunlop’s Global Marketing team to deliver retail experiences to tennis fans in stadium, promoting its place as the official ball of the ATP tour. Dunlop is now the official ball provider of 21 tournaments on the ATP Tour, including the season-ending Nitto ATP Finals and Next Gen ATP Tour Finals. It is also the official ball of the Australian Open with the 2019 event marking the first of a five-year partnership.

Bright founding partner, Rob Bruce said: “Bright is delighted to be working with a globally renowned sports brand such as Dunlop. We are looking forward to helping them connect with tennis fans globally through some exciting new live experiences.”

Jamie Douglas, Global Marketing Director for Dunlop agreed: “We are delighted to be working with Bright Partnerships for our first Nitto ATP Finals activation. Their professionalism, creativity and personal approach to the brand and brief has been fantastic and we are confident they will help us achieve our objectives.”

This win comes off the back of Bright’s long history in tennis and the agency’s passion for creating technology showcases as pioneering storytelling platforms for brands.