Brandtix Signs Partnership with Digital Football Platform Dugout

Brandtix, real-time index of elite athlete and team value based on performance and social media appeal, is partnering with Dugout to become its official stats supplier. Launched last week, Dugout is a new online platform serving football fans exclusive digital content about their favourite teams and players.

Dugout’s clients currently include AC Milan, Arsenal FC, AS Monaco, AS Roma, Atletico Madrid, Chelsea FC, Club América, Dinamo Zagreb, Everton, FC Barcelona, FC Bayern Munich, Galatasaray, Heart of Midlothian FC, Juventus, Liverpool FC, Manchester City FC, Manchester City Women FC, Olympique De Marseille, Paris Saint-Germain, Real Madrid CF, SC Corinthians Paulista, Southampton FC, Stoke City FC, Sunderland AFC, Swansea City, Tottenham Hotspur, West Ham United.

Dugout.com is free to access and will host content created by the clubs and players, with some being available 24 hours before it is released on any other social media channel, making it the primary source for fans to get news on the clubs and players they love.

Brandtix will have its own dedicated Dugout Data section, giving fans access to social insights and on-pitch data points where they can gain additional information and analytics about any given player or team on the platform. The Brandtix Sports Index combination of performance data, social media reach and fan sentiment, provides a perspective on teams and players, with ’datatainment’ ideally suited to the digitally engaged football fan.

Jon Rosenblatt, Chief Executive, Brandtix, says: "Football fans want the real story behind what happens on and off the pitch, and they want to find it quickly and easily. Fans can have fun with our stats, as they are linked to the talking points – like transfer gossip, dips and surges in form, and of course goals – that fans love to share and discuss on social networks."

The Brandtix Index is gaining currency – also among sponsors and commercial partners – as it reflects how a team or player’s value goes up and down in line with key events – such as big-money transfers, key victories, losses, scandals and many more factors. Brandtix’s indexing takes into consideration the importance of social media profiles and online opinion as well as on-pitch performance.