brandRapport Retains LV=

Sports and entertainment agency brandRapport has been retained by insurance, retirement and investment group LV= to work on its sponsorship strategy and current portfolio including rugby sponsorship, the LV= Cup.
LV= has been the title sponsor of the UK’s cross-border cup competition since 2009 and has just extended the agreement with the RFU, the WRU and PRL for a further four years.
brandRapport has worked on the LV= Cup since the start of the sponsorship with responsibility for strategy and activation. The agency played a key role in negotiating the new agreement and in developing the programme for LV=.