brandRapport Appointed by Heinz Big Soup

Sports and entertainment agency brandRapport has been appointed to manage Heinz Big Soup’s sponsorship of Rugby League’s Stobart Super League. The six figure two year agreement was announced in February.  brandRapport will be responsible for activating all aspects of the sponsorship, including PR and social media as well as digital, experiential and sales promotion activity and will run the campaign from its London and Manchester offices.

Heinz Big Soup was launched in 1976 and is one of the UK’s leading soup brands. A key role for brandRapport will be to take the brand’s current creative campaign themed around the 'Go Big or Go Hungry' message and use the sponsorship to engage with the core target audience of under 35 males with a Northern bias while at the same time driving the brand’s relevance in the sport. brandRapport has considerable experience within both rugby codes and in rugby league has worked on some of the sport’s biggest events for sponsors such as Powergen, Stones Bitter and Engage.     

Commenting on the appointment, Chris Nunn, Senior Brand Manager for Heinz Big Soup said: “The team at brandRapport showed an excellent understanding of what we are aiming to achieve from our Rugby League sponsorship programme. The agency has a proven record of developing sponsorship opportunities and maximising their impact across a wide range of media and using this to deliver highly impactful campaigns”. 

Andy Dwyer, Managing Director of brandRapport, said: “We are very excited to be working with such an outstanding brand as Heinz. It is extremely encouraging to see established consumer brands like Heinz Big Soup identifying and looking to use major sponsorship opportunities to develop new and innovative marketing programmes. Sponsorship’s ability to offer the full range of marketing options is becoming increasingly appealing and a further sign of the growing appeal of the medium and we are looking forward to helping Heinz get the absolute maximum return from their association with Rugby League”.