Branded Content Company Milkmoney Launches In London

Branded entertainment and content production company Milkmoney will set up a London office with the support of Octagon, a part of the Interpublic Group. 

Milkmoney will operate within the Octagon Sports and Entertainment Network, which consists of fellow sport, music and passion marketing agencies Octagon and FRUKT. 

“Milkmoney are the very best at what they do. That’s why we’ve been working together for several years to deliver exceptional content for our clients,” said Jeff Ehrenkranz, President (International Marketing) for Octagon. 

“We are excited to now have that exceptional content production capability physically located with our team of Sport and Entertainment Marketing experts here in London. The scale and quality of that work will only get better with this proximity to European markets.” 

Milkmoney, a recent acquisition of the Octagon Group, was established in 2008 by Founder and Executive Producer Matt Taylor. Milkmoney develops content for brands including Red Bull, Disney Channel, Sony, Diageo, Mastercard and Hyundai. 

Octagon has already worked with Milkmoney on several European campaigns, including Sony Mobile football content for the European Championships featuring AC and Inter legends Gattuso and Zanetti, SOCAR football content for the Euros both in VR and also social; and a recent Virtual Reality project Inside Anfield for Standard Chartered Bank and Liverpool Football Club. 

The ‘Inside Anfield’ experience has just launched globally, achieving over one million views in the first 24 hours of its release. And the SOCAR content was tweeted out by the Prime Minister of Albania and also translated into Albania at his request. 

“Off the back of some great work we have been doing in the region we are excited to bolster our global scope with a London office. Now with the support of the Octagon group we will be able to service our clients even better” says Matt Taylor, Founder and Executive Producer. 

Milkmoney will be based out of Octagon London’s office in Holborn.