Boris Becker Partners With Anakena Wines

Boris Becker, six-time Grand Slam winner and former world number one tennis star, has signed as brand ambassadorfor Anakena, the new Chilean wine brand in the UK,launched six months ago.  This strengthens Anakena’s presence in tennis, complementing its existing partnerships with British Tennis and world number one doubles player, Jamie Murray.

Boris Becker will work with the Anakena brand to communicate its Ambition and Dedication story, which will continue to feature throughout the brand’s consumer marketing plans. In particular, Anakena will use Becker to support promotions with leading customers, deliver engaging content across the brand’s social media platforms, and front a trade campaign around The LTA’s ‘Summer of Tennis’.