Boost Drinks signs as official global partner of Leeds United

Leeds based drinks brand Boost Drinks brand has signed to become Leeds United FC’s ‘Official Energy Drinks Partner’ for the 21/22 football season.

Boost Drinks will be promoted throughout Elland Road and the Thorp Arch Training Ground, with a range of Boost products available on matchdays at the stadium and at the official Leeds United retail stores.

The new deal will see Boost branding through the LED advertisement boards around the pitch and advertising on the big screen and billboards outside of the ground. The Boost Drinks logo will also appear on the media backdrops used for interview opportunities with Marcelo Bielsa and the first-team squad.

The new agreement will involve a range of other initiatives, including fan and player activations with Boost appearing on Leeds United digital content to further promote the brand on both a national and global scale. Founded in Leeds in 2001, Boost Drinks is the third largest selling energy stimulation brand. 

Simon Gray, Founder and CEO, at Boost Drinks and lifelong Leeds United fan, said: “We are confident that our work with the club will help further increase our brand awareness, as well as provide the national and international fanbase of this brilliant club with some unique opportunities to get involved in throughout the coming months.”