Boom Bar Becomes 'Official Beer' In UK and Ireland To Lions

Cornwall-based Sharp's Brewery's cask beer, Doom Bar, has become an Official Sponsor for the British & Irish Lions 2017 Tour to New Zealand. This partnership will run up to and throughout the 10-game tour. 
 
James Nicholls, Senior Brand Manager at Sharp's Brewery said: "We believe the 2017 British & Irish Lions Tour to New Zealand represents the iconic and inspirational pinnacle of the rugby game so this is a proud moment for all of us in the brewery. The association of Doom Bar with the Lions is a great fit, based on our values of dedication, commitment, precision and teamwork, which are required on the field and in the brew house.
 
"Doom Bar has always had a strong association with rugby and we are especially proud of our history of supporting numerous local clubs in Cornwall and beyond, where rugby values are instrumental in helping to develop both individuals and communities.”