Boodles to sponsor the Cheltenham Gold Cup

British jeweller Boodles has expanded its multi-year partnership to become the new sponsor of the Cheltenham Gold Cup. The brand had previously sponsored the Leading Jockey Award for four years before becoming sponsor of the Boodles Juvenile Handicap Hurdle race since 2018. 

This year’s edition will run on Friday March 18th 2022 at the conclusion of the four-day festival and broadcast live in the UK on ITV main channel, digital platforms, Racing TV, BBC Radio 5 Live and talkSPORT.

Boodles succeeds children’s charity, WellChild, who were naming rights partner for the Cheltenham Gold Cup in 2021 and will continue to be supported by The Jockey Club and British Racing through continued involvement at the Cheltenham Festival. Boodles will donate a piece of jewellery from its  ‘Raindance’ collection to auction to support WellChild as part of this ongoing support.

Nicholas Wainwright, Chairman of Boodles, said: "Boodles is thrilled to have the opportunity to sponsor the Cheltenham Gold Cup. We have had a long association with horseracing at Aintree over many years – having been established in Liverpool in 1798 – and of course in recent years at the home of Jump Racing, Cheltenham."