Bollinger Renews RFU Sponsorship

Bollinger Champagne has renewed its association with the Rugby Football Union (RFU) and England Rugby. The new six year deal ensures that Bollinger remains the official champagne of England Rugby until 2016, including the Rugby World Cup in England in 2015.
In addition, there are additional associated rights for the next phase of the partnership including increased space in the West Car Park at Twickenham Stadium on match days featuring the Bollinger marquee. It is also the exclusive champagne offered to hospitality guests on match days and other events at Twickenham.
The agreement includes matches during the RBS 6 Nations, the Investec Internationals and Rugby World Cup warm ups and also England versus Barbarians in June 2011. The premium champagne is also often used for ‘Man of the Match’ awards and celebrations.
Andrew Hawes, Managing Director of Mentzendorff, who distribute Bollinger in the UK, said: “RFU and England Rugby has been an effective partnership over the past nine years. We wanted to extend the relationship to continue and build the association with this sport and our dialogue with its fans that fit our target audience well. We’re delighted to be involved with rugby as it grows in strength in the UK.”