BMW Group Signs Four-Year Deal With RFU

The Rugby Football Union (RFU) has secured a new four-year partnership with BMW Group UK as the Official Vehicle Partner from September 2012.

BMW Group UK will invest in various levels of the elite game through an integrated partnership to become the Official Vehicle Partner of England Rugby, title sponsors of England’s elite age grade development programme and front of shirt sponsors of the England Under-16, Under-18 and Under-20 squads.

The partnership sees the world’s leading premium automobile manufacturer make a significant investment in the continued development of the next generation of English players.

Outside of its commitment to development and support of the England teams, BMW Group UK will also engage rugby supporters and BMW and MINI customers through the RFU’s digital channels and at Twickenham Stadium on international match days.

Sophie Goldschmidt, RFU Chief Commercial Officer, said: “We are delighted to be entering into a new partnership with BMW Group UK, a company renowned both for the excellence of its vehicles and for supporting the development of athletes”

Tim Abbott, Managing Director of BMW Group UK, added: “This new partnership is an excellent result for the RFU, BMW, our dealers, customers and, crucially, anyone who plays or follows rugby. The game is a perfect brand fit for us and this news comes as a natural extension of the work we have already done to support some of the UK’s leading sports stars."