Blue Square and Northern Racing Create Novice Hurdle Series

Interactive betting service Blue Square has teamed up Northern Racing to create a new racing series for the 2011/12 jumps season. The Blue Square Novice Hurdle Series will take place across seven of Northern Racing’s courses between October and February.
Richard Jacques, PR & Sponsorship Manager, Blue Square said: “Blue Square invests heavily in racing through sponsorship and after the success of our all-weather sprint series we were keen to develop a National Hunt series that racing fans can follow throughout the season. This partnership with Northern Racing means that we can take the series across the country and I’m looking forward to watching the excitement build as we approach the final.”
Blue Square is part of the Rank Interactive Group. Northern Racing partnered with Mecca Bingo, also a Rank brand, earlier this year to become a sponsor across the group’s Ladies Day and Night fixtures.