BLOOM Gin Becomes Official Gin Of American Express Presents BST Hyde Park

BLOOM Gin is joining American Express presents BST Hyde Park as the festival’s official gin sponsor, a partnership brokered by AEG Europe Global Partnerships team.

Elaine Maher, BLOOM Gin Global Brand Director, at owner, Quintessential Brands, said: “American Express presents BST Hyde Park 2021 will be a huge and eagerly awaited celebration for the nation and we are absolutely delighted to be joining the festival as the official gin sponsor for a second year.”