Blackthorn Cider Announced As Rangers Shirt Sponsor

Blackthorn Ciderwill be Rangers Football Club's new main sponsor for the 2013/2014 season. The deal will see the Blackthorn Cider brand feature on the Rangers strips for next season.

Blackthorn Cider has a track record of successful sports sponsorships and this will be the company's first partnership with a Scottish football club.  The Blackthorn team is currently working with Rangers to develop activity around the partnership that will benefit the brand, the Club and its fans.

Paolo Mortarotti, Managing Director of The Shepton Mallet Cider Company, owners of Blackthorn Cider, said: "The Rangers fans' reaction to the Club's recent troubles has been remarkable and we are immensely proud to partner with the Club.  Blackthorn is a popular cider across the UK, with traditional strongholds in both the South West of England and in Scotland, and we believe this partnership with Rangers will help deliver our ambitious growth plans for the brand."