BetVictor Signs Harry Redknapp As Brand Ambassador And Appoints Director Of Brand And Creative

Online gambling company BetVictor has signed Harry Redknapp as brand ambassador on a two-year contract. Former football manager Redknapp, kicks off his partnership with BetVictor by heading the #HeyHarry campaign for the brand, which is now live.

The campaign will see Redknapp, who was named ‘King of the Jungle’ in December, appearing on TV and radio ads - supported by digital, PR and social - as well as in content around major UK horse racing events, with casino and help centre integration also among his responsibilities for BetVictor.

Matt Scarrott, Director of Sportsbook said: “With his victory in the jungle, Harry proved that he is capable of bridging the worlds of sport and entertainment and knows how to reach out to new audiences. In the marketplace in which BetVictor operates, Harry’s experience and standout appeal are invaluable to us as we strive to capture new players and wider audiences.”

Redknapp joins Ex-England football star Michael Owen and 23-time TT winner John McGuinness as fellow BetVictor brand ambassadors.

BetVictor also recently announced the appointment of Matt Parkes as its new Director of Brand and Creative.  In his new role, Parkes is responsible for providing strategic direction to further build on the business’ brand successes, ensuring brand consistency across channels and overseeing brand positioning, communications, creative and media spend.