Betty Moseley Joins Grand Central Creative

Brand communications agency Grand Central Creative has appointed Betty Moseley, formerly board director at iris Worldwide, as Head of Client Services. Moseley will work on Client services, business development and wider agency strategy and growth.

At iris, Moseley largely worked across the Sony portfolio (Sony Mobile, Sony Corp, Sony Pictures) delivering some of the largest global sponsorship activations of properties like James Bond, FIFA World Cup and UEFA Champions League. For the past year Betty was overseeing the day-to-day account management for Club Wembley, and more recently Maplin Electronics.

Previously Moseley was Senior Account Director at dialogueLondon working across Gillette and Braun. During this time she was seconded to Gillette HQ in Boston, to fulfil the role of Global Project Co-ordinator - 2006 FIFA World Cup. In this role Moseley managed Gillette's activation programme across Gillette, Duracell, Braun & Oral-B and was key in developing the newest FIFA Award 'The Best Young Player'.

Philip Scotcher, managing partner at Grand Central Creative, said: "We are hugely excited about Betty joining the team and highlights the potential of the agency attracting such a senior figure from the industry.

"Our focus as an agency is on stand out creative and first class client service. Betty has a strong track record over the past 20 years, in delivering successful creative campaigns, client service and team development. Betty will be instrumental in the agency's development.”

Moseley who joined the agency on May 6th says: "I’m excited to be joining such a positive creative agency with so much potential. I'm going to be able to use the 20+ year’s agency experience I have to help shape and deliver the full client experience which in turn will have a direct impact on the agency's growth.”

"In under 2 years Grand Central Creative has been responsible for delivering activation around one of the biggest annual sporting events in the world - Le Tour de France, winning a much coveted UK Sponsorship Award for the work. For me this shows the strength of the ideas and ambition of the agency to deliver. This is just the start"