Betting Company Parimatch Kicks Off Partnership With Juventus

Technology and betting company Parimatch has agreed a new partnership with Juventus.  This is a major major milestone for Parimatch, enabling the brand to grow its international profile by reaching Juventus fans across the world. A virtual press conference will be staged at the beginning of October where more details of the new partnership will be announced.

Sergey Portnov said: “Both Parimatch and Juventus have ambitions to be the ultimate champions in our respective games, providing great entertainment to millions of fans the world over. I look forward to telling you more alongside Giorgio Ricci from Juventus and perhaps a special guest or two, during our virtual press conference in October.”

Giorgio Ricci, Chief Revenue Officer of Juventus, added: “We are pleased to announce the partnership with Parimatch, a partner with whom we share the constant search for new technological solutions. For example, we will see the brand appear on TV abroad thanks to the new digital overlay that will be fitted to the Allianz Stadium LED system starting from the first league match.

We will work together globally, but exclusively outside Italy and South East Asia, supporting the partner's international growth path by leveraging the mutual desire to address an increasingly broad audience."

In July 2018, Parimatch became the official betting and wagering partner for the UFC in Europe, the Middle East and Africa and areare also the shirt sponsor of APOEL FC in the Cypriot First Division and training wear partner of Leicester City FC. Brand ambassadors includes Conor McGregor and Mike Tyson.