Barclaycard ‘Amp It Up’ campaign runs across major UK live music events

This summer Barclaycard has been ‘Amping Up’ its presence at events across the UK with its latest marketing campaign across key live music events from Global and Live Nation UK.

The campaign was activated at Live Nation UK festivals cinch presents Latitude, Camp Bestival (Shropshire) and at Reading Festival at the end of this month. The campaign focuses around four key anticipation moments that fans experience when attending a festival: the style and outfit prep, the journey there, the anticipation around festival food choices and the excitement whilst they’re part of a crowd. 

To maximise these festival moments sustainably and with extra perks for their customers, Barclaycard is partnering with Beyond Retro for sustainable fashion and Big Green Coach for environmentally friendly travel. The branded offers are communicated through a partnership with Tik Tok’s managed services platform.

Danny Newby, Director, Big Green Coach said: ‘Working with Barclaycard is a great opportunity to showcase our work as the UK’s leader for live music event transportation. With Barclaycard’s rich history sponsoring and driving live events, and this year seeing our coach services going carbon neutral, we felt it was the perfect time and opportunity to collaborate and help people travel sustainably – as they Amp Up their festival experience.’  

Natasha Hall, Business Manager, Beyond Retro said: "The relationship between clothing and live music events is so interlinked, not just for our customers, but for generations of music lovers. This summer we are celebrating 20 years in the vintage business as a sustainable fashion retailer. We are experts in festival fashion and it's exciting to be partnering with a brand such as Barclaycard to give customers the chance to Amp Up their festival wardrobe in a sustainable way whilst supporting the live music space."

The campaign was launched at Capital’s Summertime Ball with Barclaycard in June at Wembley Stadium,

Dan Mathieson, Head of Sponsorship at Barclaycard, said: “From our launch at Capital’s Summertime Ball with Barclaycard and through our Live Nation partnership across 11 UK Festivals, we hope to boost the moments of anticipation for our customers and partners by Amping Up their summer through star-studded performances and exclusive sustainable perks and savings.” 

Barclaycard has a long history of partnering with music events – current partners include Capital’s Summertime Ball and Jingle Bell Ball, Radio X Presents, Download, The Isle Of Wight Festival, Latitude, Wireless, Creamfields, Reading & Leeds, Camp Bestival, O2 Academy Music Group and The Ticket Factory as current partners.

The Amp It Up campaign will be running until the end of 2022, reaching its finale at  Capital’s Jingle Bell Ball with Barclaycard in December.