Bang & Olufsen - Music To The Ears Of Women’s Cricket

High-end electronics company Bang & Olufsen has signed as an official supplier of England women’s cricket, and gives the company a range of sponsorship and marketing rights around the team.

The deal marks the growing commercial appeal of the England women’s team and is the latest positive news story over the last i18 months for women’s cricket in England, which has included the professionalisation of the international set-up, the announcement of a new Women’s Cricket Super League next summer, and the commercial sponsorship for the England women’s team with Kia Motors UK (Ltd).

Commenting on the new partnership, Bang & Olufsen Sales Manager United Kingdom & Ireland, Andrew Macer, said: “Bang & Olufsen is extremely proud to be sponsoring the England women’s cricket team.  Our brand mission is to move you with enduring, magical experiences – it’s the reason we exist and that we are celebrating our 90th anniversary year.  We aim to be the best in our field, so it was vital that the team we chose to partner our brand shared these same values.”