SPONSORSPARTNERS
Chilean wine brand, Anakena, of the Accolade Wines portfolio, has agreed a partnership with Davis Cup winner and ATP world number one doubles player, Jamie Murray OBE. Murray becomes the brand’s ambassador in a two-year deal. This further endorses Anakena’s support of British Tennis and its existing sponsorship of the Lawn Tennis Association.
Anakena is sponsoring a column in the Evening Standard throughout Wimbledon, which will feature Murray’s commentary on the competition. The first of these columns featured a 75p off coupon for the Anakena Birdman range on Monday 27th June to be used in local stores. Murray will also be working with Anakena Wines across national in-store promotions over the next 12 months.