ATP Tour and Tennis-Point sign multi-year partnership

The ATP Tour and Tennis-Point, the tennis brand of SIGNA Sports United, have signed a multi-year partnership which will see the global tennis online retail platform become the Official Racket Sports Products Retailer of the ATP Tour until 2025.

Throughout the partnership, Tennis-Point will look to broaden its global reach and awareness through dedicated brand exposure on the ATP’s website and official social channels, which currently reach over eight million followers. Tennis-Point will also connect ATP to the platform technologies of SIGNA Sports United in order to launch the ATP Tour shop and make it accessible to fans via the ‘Shop’ icon on ATPTour.com.