Asahi UK Becomes Official Beer & Cider Partner For American Express Presents BST Hyde Park

As part of its long-term commitment to support the UK events industry, premium beer and cider supplier Asahi UK, has confirmed a six-year deal to become the official beer & cider partner for AEG’s leading European festival, American Express presents BST Hyde Park.

The sponsorship of the festival – brokered by AEG Global Partnerships – will showcase Asahi’s premium portfolio. 

The festival returns to Hyde Park in July 2021 and will see a range of award-winning Meantime Brewery beers lead the Asahi UK offering in the main festival arena, with bespoke Peroni Nastro Azzurro and Asahi Super Dry experiences. Asahi’s cider offering will also be present at the festival with Cornish Orchards available.

Asahi UK Managing Director, Tim Clay, said: “We are committed to working with our partners to support the future of live events.  And we are particularly excited at the prospect of coming together again to celebrate at Hyde Park next year. We will of course be closely following any and all government guidance to help deliver a safe event next summer.

“One of our core aims at Asahi is to create moments that enrich consumer experiences across all environments. We are thrilled to partner with such an iconic festival through beers such as Meantime, which is intrinsically connected to London, as well as a range of great brands from our leading premium portfolio.”

Carla Morini, Director of AEG Global Partnerships said: “Asahi are renowned for creating premium products, memorable experiences and leading the way for innovation within the industry, values that AEG are equally committed to delivering at BST Hyde Park. We are excited to welcome Asahi to the festival and look forward to working together in Hyde Park for many years to come.”