Arts And Cultural Specialist Agency Showcase Appoints Omar Khan

Sports sponsorship specialist Omar Khan has joined cultural, heritage and destination sponsorship agency as a non-executive director.

Omar has worked in consultancy and advisory roles within high profile companies including Lehman Brothers, Northern Trust, IMG, WPP, Pepsi and Kingfisher Beer. Prior to joining Showcase, he was the first head of

global sponsorship at Lycamobile in charge of overseeing and facilitating its varied sponsorship programme.

He brings to Showcase his knowledge of the industry as well as providing insight into the sports sponsorship sector. Omar will be working with Showcase to build bridges between the domains of sport and art

sponsorship against a backdrop of rising demand for effective arts and cultural partnerships.

“Omar joins us at an interesting time. The UK heritage and cultural sectors are recognised as world leaders but the cultural sponsorship market is in its infancy. He brings 20 years of sponsorship knowledge and will play a vital role in our strategy of developing the UK cultural sponsorship market.” says Peter Welch, Showcase’s founding partner.