Arsenal Signs DraftKings As Daily Fantasy Sports Partner

Arsenal Football Club has signed DraftKings as its Official Daily Fantasy Sports Partner. The long-term agreement is part of DraftKings’ global expansion strategy that kicks off with its upcoming launch into the UK sports market. DraftKings plans to engage new audiences with its daily fantasy product that allows players to test their sporting expertise and win weekly cash prizes and money-can’t-buy experiences.

Following the UK launch, Arsenal supporters in the UK, US and Canada will have exclusive opportunities to win prizes including matchday tickets to see their team in action, signed club merchandise, plus VIP experiences through daily fantasy football contests on the DraftKings.co.uk web and mobile gaming products. 

The DraftKings brand will be present throughout Emirates Stadium during Arsenal’s domestic fixtures with marketing activities being promoted through the club’s digital and social media channels.