The Ageas Bowl Becomes First Samsung Fully Connected Stadium In UK

Giant Samsung LED screens and wifi technology are to be installed at The Ageas Bowl, creating the first Samsung fully connected stadium in the UK, ahead of the commencement of the new season.

The Ageas Bowl will partner with technology giant Samsung and Evolve AV, part of the Hampshire-based Onecom group of companies, in a deal which will see the venue become a showcase for Samsung’s leading-edge technology.  

The venue will see two new full HD 1080p resolution replay screens, totalling 120 sq. metres, installed in the coming weeks, giving fans improved viewing experience from any seat within the stadium as well as providing a new integrated scoreboard system. 

The connected screens are the first of their kind to be sold in the UK - and together with secure, high speed wireless networking, will enhance the fan experience, enabling real-time engagement, competitions and sponsorship opportunities as well as replays and stadium information.

The increased internet connectivity capacity will be available to use thanks to more than 200 wireless access points strategically placed across the venue, allowing the potential for a raft of new technologies to then follow in the coming years.

The Ageas Bowl Chief Executive, David Mann said: “The Ageas Bowl has a track record of innovation, and this partnership with two industry leading organisations will enable us to lead the way in the development and use of new technology and will have a hugely positive impact on the match day experience.”

Ben Holmes, Head of Display at Samsung UK commented: “Samsung is delighted to partner with The Ageas Bowl to transform this site of sporting history to a world-class connected stadium, designed to create a welcoming environment for cricket fan and sports enthusiasts.”

Onecom Chief Executive Officer Darren Ridge, who launched Evolve AV last year to focus on the delivery of full-service audio-visual solutions, said: “These high-profile screens and the associated network capabilities were Evolve AV’s response to The Ageas Bowl’s challenge of increasing fan engagement and helping it realise its ambition to be a world-class sporting venue. 

“Thanks to our close relationship with Samsung, we were able to advise on and source technology which meets those goals and allows for continued expansion at The Ageas Bowl and innovation in the future.”