AEG Global Partnerships Sign American Express As Presenting Partner For BST Hyde Park 2020

American Express is to be the new presenting partner for AEG’s leading European festival, BST Hyde Park, in a deal brokered by AEG Global Partnerships.The festival, now named American Express Presents BST Hyde Park, will return in July 2020. American Express Cardmembers will have exclusive pre-sale access to tickets to all of the shows and a range of on-site benefits at the festival.

Paul Samuels EVP of AEG Global Partnerships said: “American Express is a valued partner of ours and I’m thrilled that the success of our relationship has expanded to the new signing of our flagship festival. They offer Cardmembers and fans access to the very best events and the addition of American Express Presents BST Hyde Park, will further connect fans to unforgettable live AEG experiences.”

Brandy Sanders, Vice President, Global Entertainment Partnerships & Experiences, American Express said: “We’re excited to bring American Express Experiences to the heart of London culture this summer, adding BST Hyde Park as a partner. From first access to the hottest tickets, to truly unforgettable experiences, we enhance the moments that bring our Cardmembers closer to the music and artists they love.”

The partnership between AEG and American Express was formed over 15 years ago and has grown into a multi-faceted global partnership with over 100 properties spanning five continents covering venues, sports teams and events including LA Live, AEG Presents Global Touring, The O2, LA Galaxy, Mercedes-Benz Arena, Stockholm Globe Arenas, Accor Hotel Arena Paris, All Points East, Brisbane Entertainment Centre and more.

AEG launched the BST Hyde Park series of concerts in 2013.