AEG Global Partnerships Sign Addison Lee As Official Ride Partner

Premium car service Addison Lee has struck a deal to become the official ride partner for London venues The O2 and The SSE Arena, Wembley. The three-year deal, brokered by AEG Global Partnerships, is a key strategic move in a bid to raise brand awareness and engagement with a customer base shared by the venues.

Through the deal, the parties will enhance the end-to-end experience of all customers travelling to and from the venues, with clear and convenient pick-up and drop-off options available via the Addison Lee app. The pick-up and drop-off services will also be supported with on-site digital signage, social and in-venue activation, which will offer fans a chance to engage with the Addison Lee brand as part of their venue experience.

Rob McGinn, Chief Commercial Officer at Addison Lee said: “We’re excited to bring together this strategic partnership with globally recognised and respected brands to provide pre-book and ASAP rides to customers looking to relax and enjoy a day or night out at AEG’s most prominent London venues"

Nathan Kosky, VP Global Partnerships AEG Europe said: “We have millions of visitors to The O2 and The SSE Arena, Wembley each year and introducing Addison Lee to the venues adds another level of convenience whether they’re day trippers, event goers, shoppers or premium clientele. This is the first time we’ve worked with Addison Lee and look forward to a successful partnership that benefits each other’s strategic aims”