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Advertising Effectiveness: the long and short of it
Advertising Effectiveness: the long and short of it - Wednesday 5th December at BAFTA, 195 Piccadilly from 9am to 1pm
At Thinkbox’s next event, Les Binet and Peter Field will unveil the eagerly awaited update of their seminal 2007 effectiveness study, 'Marketing in the Era of Accountability'. They’ll look at evidence from the IPA DataBank to explore the conflicts between short-term sales and long-term profit and show the best way to combine and balance the two. They’ll provide specific rules for setting and allocating budgets; which media to use for which jobs; and shine a light on the practices that make marketing more profitable and those that don’t. They’ll even smash a few cherished myths about marketing on the way. We’ll also hear from top marketers and media experts involved in brand and response marketing, including: Craig Inglis from John Lewis, Mike Colling from Mike Colling & Company, and Marie Oldham from MPG Media Contacts. Here you can find out more and book what is likely to be a very hot ticket.
