12BET Becomes Arsenal's Asian Betting Partner

Arsenal Football Club has signed a long-term partnership with 12BET as its official betting partner in Asia.  The partnership will provide the sports betting and casino company with LED perimeter board exposure at domestic fixtures played at Emirates Stadium. 12BET will also receive access to first-team players to create content as well as other promotional assets.

Chief Commercial Officer of Arsenal, Vinai Venkatesham, commented: “We have a large and engaged fan base in Asia and we look forward to working with 12BET to further engage with Arsenal supporters in the region.”

12BET Spokesman, Rory Anderson, said:  "A third of the club’s broadcast audience is based in Asia, and over the last two seasons Arsenal were featured in the most watched  live Premier League matches which highlights the strength of their Asian presence.  This is a great opportunity to work with the club to help build the profile of 12BET in-market amongst its loyal fan base.”