ŠKODA UK partners The Tour of Britain and Women’s Tour through to 2024

ŠKODA UK has extended its partnership with the Tour of Britain and Women’s Tour. The three-year extension sees ŠKODA UK continue as the official car partner and mountain jersey sponsor of both races.

The 2022 Tour of Britain will be the eleventh-consecutive edition to feature the ŠKODA King of the Mountains competition. The partnership with the Women’s Tour’s equivalent jersey dates back to 2018, although ŠKODA UK has supported the race as official car partner since its launch in 2014.

ŠKODA’s continued association with the Women’s Tour focuses on its drive to make the sport of cycling as inclusive as possible, regardless of gender. In June 2020, ŠKODA UK sponsored the first-ever V-Women’s Tour, a three-day virtual race that took place in the absence of the physical version owing to the COVID-19 pandemic.

ŠKODA UK Marketing Communications Manager, Jess Charles, said: “Once again, we are working alongside race organiser, SweetSpot, to celebrate the best of cycling across the UK. ŠKODA will supply a fleet of cars to support the races including our fully-electric ENYAQ iV and the OCTAVIA iV plug-in hybrid, which driver assistance and safety features make it one of the most cycle-friendly cars on the road.”