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Estate Agent PurpleBricks Leverages Team GB Sponsorship To Promote Virtual Viewing
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Purplebricks, the official estate agent of Team GB, continues to activate its rights despite the Tokyo Games being pushed back to 2021 with a trio of new television commercials featuring ongoing estate agent turned marketing star Alice who seems on a mission to blatantly annoy Team GB athletes whilst training and in their leisure time and this time promotes the brand’s virtual viewings and valuations option.
The latest spot, which features the near ubiquitous pandemic promotion Zoom call, sees Alice interrupt taekwondo champion Bianca Walkde during practice.
https://www.youtube.com/watch?v=RggUyWF1wC8&feature=emb_title
Walkde is joined by spots starring two further fellow athlete endorsers diver Dan Goodfellow (who is infuriated when his bath is cut short by a webcam call) and rower Moe Sbihi MBE (who is plagued with a quiz about Purplebricks, before literally hanging up the call in frustration).
The spots, which were helmed by director Benjamin Green through MindsEye, were created in harness with agency Snap London.
This activation burst rolls out alongside the introduction of Olympic-inspired gold versions of the brand’s sale boards which are popping up around the country.
https://twitter.com/PurplebricksUK/status/1277980812986605568
Comment:
This work follows on from a previous spot also starring Bianca Walkden which launched earlier in June
https://www.youtube.com/watch?v=WD7hS70TSdU&feature=emb_title
as well as a series of previous spots featuring other stars of Team GB which all adopt the same creative format and messaging approach such as January’s Laure Kenny ad and Moe Sbihi spots.
https://www.youtube.com/watch?v=FWkKKOKyUkY&feature=emb_title
https://www.youtube.com/watch?v=n4sxlGwwwDE&feature=emb_title
Because, of course, forget about the coaches, the physios, the nutritionists and the whole teams, what every great Olympian really needs is an estate agent.
Another notable Team GB sponsor to continue to activate through the pandemic was McVitie’s with its ‘…If Slightly Awkward’ campaign, while the rights owner also rolled out a COVID-19 cause campaign called ‘isolation Games’ in April with official charity partner the British Red Cross.
Links:
Purple Bricks
https://www.purplebricks.co.uk/
https://twitter.com/PurplebricksUK
https://www.facebook.com/purplebricksUK
Snap London
Team GB
https://www.instagram.com/teamgb
https://www.youtube.com/user/teamGBtv
https://www.facebook.com/TeamGB/
This case study originally appeared on Activative: which offers clients creative and strategic intelligence to fuel game-changing sports and sponsorship marketing. www.activative.co.uk
