SPONSORS
PARTNERS
Barclays Premier League / Portfolio
CATEGORY ENTERED:
16. Best Use of Research and Evaluation in a Sponsorship Campaign
SPONSOR (insert n/a if entering Agency category or Rights Holder category):
Barclays
RIGHTS HOLDER/RECIPIENT ORGANISATION (insert n/a if entering Agency category):
Premier League
ENTERED BY:
iris Worldwide
AGENCY INVOLVED:
iris Worldwide
SPEND ON ACTIVATION. If entering Agency cat., give most recent annual fee income. Rights Holder cat. entrants, enter N/A.:
10m
ANNUAL RIGHTS FEE OR ESTIMATE OF VALUE IN KIND:
Over £30m
CAMPAIGN MISSION STATEMENT (insert n/a if entering Agency or Rights Holder categories):
1. Drive brand engagement with Customers & Clients 2. Increase levels of Colleague engagement and Pride in the organisation 3. Drive revenue across the business
SUBMISSION:
PLEASE NOTE THAT AS PER THE RESEARCH CATEGORY CRITERIA, THE ENTRY SHOULD BE READ FROM THE ATTACHED PDF.
