Sponsorship in the News

Power of Purpose Masterclass from Think!Sponsorship - book now

Don’t miss the “Power of Purpose” digital masterclass on the 2nd December 2021. Hosted by Think!Sponsorship, this 3 hour online session will explore and discuss how sponsorship seekers representing charities or sustainable...

New breed of fan demands brands do more says Ear to the Ground's Fan Intelligence Index

The new global study by creative sports agency Ear to the Ground has revealed the industry's ranking of the Top 40 most culturally relevant brands in sport, esports and gaming. The Fan Intelligence® Index 21/22 aims to define a new audience...

City Football Group extends global partnership with Nissan

City Football Group has extended its global partnership with Nissan. This renewal will see the partnership enter its third term. The automaker was City Football Group’s first multi-club partner, becoming the Official Automotive Partner of...

Fossil fuel sponsorship: six key considerations for rights holders

For decades, rights holders have been forced to respond flexibly to changes in sponsorship regulation. Evolving restrictions on tobacco, alcohol, gambling and certain kinds of food have demanded strategic agility and an entrepreneurial attitude...

RFU to bid to host Rugby World Cup in 2025

With just one year to go until the next Women’s Rugby World Cup, the RFU has confirmed it aims to submit a bid to host the Rugby World Cup in 2025 and has formally provided an expression of interest to World Rugby. 

Since...