Sponsorship in the News

Premier League newcomers Brentford FC signs Lucozade

Brentford Football Club has signed Lucozade Sport as its Official Sports Drink Partner.  The Bees are playing in the Premier League for the first time in its history. Brentford is the latest football team to partner with Lucozade Sport...

UEFA Women’s EURO England 2022 appoints five agencies to support marcomms delivery

The Local Organising Structure [LOS] responsible for the delivery of the UEFA Women’s EURO England 2022 has appointed five agencies to support the national marketing communications  delivery of the tournament taking place across nine...

PUMA teams up with COPA90 to document footballer Sara Björk Gunnarsdóttir’s journey from pregnancy back to professional football

Sports brand PUMA and football media company COPA90 have announced the launch of a monthly editorial content series and documentary that will follow the journey of Sara Björk Gunnarsdóttir, a professional football player for Olympique...

Moët & Chandon gets on the ice with Skate at Somerset House

Skate is returning to Somerset House this winter with Moët & Chandon on board as its new headline sponsor.  Clothing retailer Uniqlo will be sponsor of Skate Lates and American Express its preferred payment partner.  For the...

Nissan becomes official automotive supplier to 2021 Virgin Money London Marathon

Nissan will be the Official Automotive Supplier for the 2021 Virgin Money London Marathon, providing a fleet of 100 per cent electric, zero emission vehicles for the event on Sunday 3 October.

This is the second year Nissan has supported...