Sponsorship in the News

Lions agree strategic partnership with Royal London

The British & Irish Lions has signed Royal London as the Official Pensions, Investment and Life Insurance Partner of the Castle Lager Lions Series. 

The mutual life, pensions and investment company will offer the Lions Tour its...

Rugby League World Cup 2021 appoints The Value Xchange to support sponsorship sales activity

Rugby League World Cup 2021 (RLWC2021) has appointed The Value Xchange to support the tournament with their continued sponsorship sales activity in the run up to the event which takes place in England later this year.

RLWC2021 is a purpose...

Lions agree Chase Distillery partnership

The British & Irish Lions  have added Chase Distillery to its portfolio of Official Suppliers. The award-winning British distillery, which champions field to bottle spirits, has also become the Official vodka and gin of the Lions Tour....

Kia's Make Your Move digital campaign rolled out by WeAreFearless.

Agency WeAreFearless. has recently launched a new global campaign with Kia and the Australian Open campaign featuring Kia's athlete ambassador Rafael Nadal.  The campaign is part of Kia's wider brand campaign #MovementThatInspires.  The...

Mitsubishi Motors calls on rugby internationals and legends to keep community motivated

Throughout the Guinness Six Nations tournament, with the help of its partners England Rugby and Scottish Rugby, and a squad of union legends, Mitsubishi Motors in the UK has been sending personalised video messages of Mitsubishi ‘Motor-...