Sponsorship in the News

LimeLight creates new technologies division

Participation specialists LimeLight Sports Group has launched a new division - LimeLight Sports Technologies. The new business unit will focus on elevating customer experience and engagement in sports participation by harnessing data and...

Benfica appoints WME Sports to secure naming rights partners for club's stadium and academy

Portuguese Club Sport Lisboa e Benfica has agreed an exclusive commercial partnership with WME Sports, the sports representation arm of the Endeavor-owned WME agency. As part of the global agreement, WME Sports will lead the search for naming...

CarShop's Team Penske sponsorship heralds expansion into US

Used car retailer CarShop has announced its partnership with Team Penske’s reigning NASCAR Xfinity Series (NXS) Champion, Austin Cindric, and the No.22 Ford Mustang team for the 2021 NXS season. This follows the news that CarShop will be...

Thrifty Vans partners with Harlequins RFC

Harlequins has partnered with vehicle rental specialists Thrifty to supply the club with their kit vans for the 20/21 season. With the provision of two top of the range kit vans for both the Club’s Men’s and Women’s teams,...

London Pride sponsors British & Irish Lions

Fuller’s London Pride has agreed a two-year partnership with The British & Irish Lions. The agreement will see Fuller’s London Pride become the Official Beer of The British & Irish Lions continuing the brand’s long...