Sponsorship in the News

New breed of fan demands brands do more says Ear to the Ground's Fan Intelligence Index

The new global study by creative sports agency Ear to the Ground has revealed the industry's ranking of the Top 40 most culturally relevant brands in sport, esports and gaming. The Fan Intelligence® Index 21/22 aims to define a new audience...

City Football Group extends global partnership with Nissan

City Football Group has extended its global partnership with Nissan. This renewal will see the partnership enter its third term. The automaker was City Football Group’s first multi-club partner, becoming the Official Automotive Partner of...

Fossil fuel sponsorship: six key considerations for rights holders

For decades, rights holders have been forced to respond flexibly to changes in sponsorship regulation. Evolving restrictions on tobacco, alcohol, gambling and certain kinds of food have demanded strategic agility and an entrepreneurial attitude...

RFU to bid to host Rugby World Cup in 2025

With just one year to go until the next Women’s Rugby World Cup, the RFU has confirmed it aims to submit a bid to host the Rugby World Cup in 2025 and has formally provided an expression of interest to World Rugby. 

Since...

Vitality launches series of films to encourage more people to live healthier lifestyles

Health, life and car insurance and investment company Vitality has unveiled a series of short films that share first-hand experiences of people who have overhauled their lifestyle using sport and exercise as catalyst. 

Featuring real...