Sponsorship in the News

ICC and Castrol Sign Partnership Deal

Leading lubricant company Castrol has added to its portfolio of high-level sports sponsorships by becoming the official performance partner of the International Cricket Council giving them presence at all ICC cricket events for the next five...

Sky Sports Extends Sponsorship of ECB Coach Programme

Thirty three thousand  coaches have graduated from the Sky Sports ECB Coach Education Programme since the scheme was launched four years ago. The latest figures, which include 10,000 coaches who qualified in the last year alone, were revealed as...

London Irish and CityJet Launch ‘Try Before You Buy’ Initiative

London Irish and principal sponsor CityJet have created a new supporter–based event to back the launch of the airline’s latest marketing campaign ‘Try Us’. “Try Us with CityJet” is believed to be the first initiative of its kind for rugby. ...

Tesco Mobile Ad Misrepresents Sponsorship Says ESA

“Stick your logo here!” Does anyone seriously believe that this is all sponsorship represents? 
To watch Tesco Mobile’s latest advertisement you might be led to think so according to industry body, the European Sponsorship Association (ESA...

Sony Still Analysing Soccer Sponsorships In Light of Corruption Allegations

According to a news report from Bloomberg, Sony Corp.’s European head of soccer sponsorships has said that the electronics manufacturer is still analysing its sponsorship of the World Cup as the sport’s governing body probes allegations of...