Sponsorship in the News

Bollinger Renews RFU Sponsorship

Bollinger Champagne has renewed its association with the Rugby Football Union (RFU) and England Rugby. The new six year deal ensures that Bollinger remains the official champagne of England Rugby until 2016, including the Rugby World Cup in...

Couchmans LLP Handles Haymarket London 2012 Deal

Specialist sports law practice Couchmans LLP acted for Haymarket Media Group in its deal with the London Organising Committee of the Olympic Games and Paralympic Games (‘LOCOG’) to become the official supplier of programmes for London 2012....

Merlin Secures EDF Energy For London Eye

Leading attractions operator Merlin Entertainments agreed last week a three year partnership for the London Eye with energy company, EDF Energy. The partnership will give EDF Energy, the UK’s largest producer of low-carbon electricity, naming...

FA Confirms Three-And-A-Half-Year Deal With Vauxhall Motors

After weeks of speculation, the Football Association has now confirmed a three-and-a-half-year agreement with Vauxhall Motors which will see the leading British vehicle manufacturer become Lead Partner to the England teams. The agreement runs...

MasterCard Signs Multi-Year Corporate Alliance Agreement with Disney across Europe, Middle East, Africa, Russia and CIS

The Walt Disney Company, Euro Disney Associés S.C.A. and MasterCard announced today a six-year strategic corporate alliance across Europe, Middle East, Africa, Russia & CIS.
The agreements make MasterCard the official partner in the...