Sponsorship in the News

Fuse launches Ignite consultancy service

Fuse, part of the Omnicom Media Group, has launched a new service, Fuse Ignite, which will aim to enhance the commercial capabilities of rights holders in sport, entertainment, esports and lifestyle.

The new service aims to support rights...

ATP Tour and Tennis-Point sign multi-year partnership

The ATP Tour and Tennis-Point, the tennis brand of SIGNA Sports United, have signed a multi-year partnership which will see the global tennis online retail platform become the Official Racket Sports Products Retailer of the ATP Tour until 2025....

The Space Between appointed by digital challenger bank QNTMPAY

Sports and Entertainment marketing agency The Space Between has been appointed by Canada-based digital challenger bank QNTMPAY, to activate and manage its multi-year Formula 1 partnership with McLaren Racing.

The broad-remit brief will see...

Lifebuoy partners with England Cricket

Unilever brand Lifebuoy has agreed a multi-year partnership with England Cricket ahead of the start of the new season. This is in addition to the previously announced partnership with the ECB’s innovative new competition, The Hundred.

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Loch Lomond Whiskies mark The 149th Open with two limited editions

Loch Lomond Whiskies, Official Spirit of The Open, has unveiled two new special limited edition single malts to mark The 149th Open at Royal St George’s, which will take place this July. The Loch Lomond 'Open Course Collection Royal...