Sponsorship in the News

England Cricket and Lifebuoy provide £1 million of hygiene products during 2021 season

Unilever’s Hygiene soap brand Lifebuoy, partner to England Cricket & the England & Wales Cricket Board (ECB), has provided more than £1 million of hygiene products across all levels of the game this summer.

In...

England Football and Nationwide Building Society launch Coin for Respect

England Football and Nationwide Building Society’s Coin for Respect, an initiative to help promote mutual respect on and off the pitch, launched last week at Wallingford FC. The organisations created a competition that called on children...

Breeders’ Cup and Qatar Racing announce multi-year partnership

Breeders’ Cup and Qatar Racing have announced a multi-year partnership that designates Qatar Racing as the official title partner of the US$2 million Breeders’ Cup Sprint (G1), beginning at this year’s World Championships at Del...

Cryptocurrency Bilance signs with Lazio

Italian football team Lazio has signed a multi-year partnership with cryptocurrency exchange Binance.  The deal includes jersey sponsorship and the new Lazio token on Binance's Fan Token Launchpad. The token will give fans a new way to...

Women's Lions Feasibility Study funded by Royal London

Royal London, Lions Global Partner, is funding a feasibility study which will seek to ascertain whether a Women's Lions team could be formed.  Royal London is an inaugural ‘Principal Partner’ of the Women’s Lions programme...