Sponsorship in the News

Castore becomes Official Team Apparel & Sportswear Partner for McLaren Formula 1 team

McLaren Racing and sportwear brand Castore have agreed a multi-year partnership that will see Castore become the Official Team Apparel and Sportswear Partner for the McLaren Formula 1 team for the 2022 Formula 1 season.

At the end of 2020...

Heineken to send ‘Pit Wall Bars’ to fans at home to enjoy F1 races

With the majority of F1 fans never having attended a race in person, official partner Heineken® has created the Pit Wall Bar – a watch-from-home experience for fans to get set for Race Sundays. Imitating the Red Bull Racing Honda pit...

LiveScore Unveils Global Video Hub ‘Watch’

LiveScore,  global sports media business and real-time sports update and streaming service provider, has launched ‘Watch’, a new global video content service - its most significant development so far on the LiveScore app.

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Global Sports Media brokers deals for Vertu Motors with Durham CCC and Yorkshire CC

Global Sports Media, the digital and creative sports marketing company which launched in February this year, has secured deals for its client nationwide car retailer Vertu Motors PLC. 

Vertu Motors will be Principal Sponsor for Durham...

Scottish League Cup rebranded Premier Sports Cup

The Scottish Professional Football League (the “SPFL”) and broadcaster Premier Sports announced today that the Scottish League Cup will now be known as the ‘Premier Sports Cup’, in a deal spanning at least the next...