Sponsorship in the News

Construction, auto and financial services sectors are top team sponsors

The construction & engineering, automotive and financial services sectors have all overtaken the gambling industry as most prevalent sponsors across the 221 teams analysed in 13 different leagues/competitions according to a recent research...

BMW i unveiled as Race Title Partner of Berlin E-Prix

BMW i, sub-brand of  German car manufacturer BMW, has been unveiled as the Race Title Partner of the Berlin E-Prix – the championship deciding rounds of the 2020/2021 ABB FIA Formula E World Championship.

Held on August 14 and...

CBS Sports and Paramount+ become US home of Scottish Professional Football League

CBS Sports and Infront have signed a multi-year agreement for CBS Sports and Paramount+ to become the exclusive US home of the Scottish Professional Football League (SPFL). CBS Sports will present at least 85 matches annually through 2024-2025...

Saltire Energy sponsors Scottish Rugby

London based agency Global Sports Media have brokered a new sponsorship agreement between Scottish Rugby and Aberdeen-headquartered Saltire Energy, which now becomes an official partner and supporter of youth rugby.

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Virgin Bet sponsors Ayr Gold Cup

Virgin Bet is to sponsor Scotland’s flat race, the Ayr Gold Cup, and will also have naming rights for the three-day Ayr Gold Cup Festival which runs from Thursday September 16 through until Saturday September 18. In addition to...