Sponsorship in the News

Rugby League World Cup partners with Nuarca Labs to launch tournament NFT marketplace

Rugby League World Cup 2021 has agreed a commercial partnership with NuArca which will see the launch of a non-fungible token (NFT) fan experience and marketplace for the tournament.

Jon Dutton, Chief Executive at RLWC2021, said: “...

Castore to become England Cricket's official kit supplier from 2022

The ECB and Castore have agreed a new long-term partnership that will see the  lifestyle and apparel brand become the Official Kit Supplier to England Cricket. All of England’s national team athletes – women, disability, pathway...

CSM Sport & Entertainment appoints two new Regional Directors for Asia

CSM Sport & Entertainment has announced a new leadership structure for its Asia operations which sees the appointment of two Regional Directors.

Lesley Murphy and Kathryn Rhodes have been promoted to oversee the agency in a joint...

Castore teams up with Ultimate Performance for kit partnership

Sportswear brand Castore has signed a kit partnership deal with global personal training company  Ultimate Performance and will supply training apparel to UP’s team of personal trainers and staff across 20 private personal training...

British Cycling appoints WeAreFearless

British Cycling has appointed agency WeAreFearless to help launch new strategy ahead of Paris 2024. The pair have worked together to craft a number of creative assets to launch the new strategy and act as a rallying cry to all involved with...