Sponsorship in the News

ECB and Lord’s Taverners partnership to make disability cricket accessible in every county

A £2m partnership will make life-changing disability cricket accessible in every county in England and Wales as part of the biggest investment into a disability cricket programme.

Launched at the end of April, the landmark...

Bath Rugby & Dyson tackle female underrepresentation in engineering and rugby

Dyson and Bath Rugby have launched TRY Engineering, a new programme aimed at breaking the barriers which lead to female underrepresentation in engineering and rugby.

The scheme has been designed for girls aged between 14-18 to support the...

Sportsbreaks.com agrees supplier relationship with Chelsea Football Club

Sports travel provider Sportsbreaks.com has become the Official Supporter Travel Supplier to Chelsea Football Club. The supplier relationship will see Sportsbreaks.com provide services for official domestic and European Supporter Travel to...

Reg&Co helps restaurant guide Harden's target sponsorships

Agency Reg&Co is working alongside the team at restaurant guide Harden’s to unlock additional revenue through engaging in brand collaborations and partnerships as well as building on its corporate partner structure. 

Now in...

Real Madrid appoints KIN Partners as commercial sales partner

Sport and entertainment company KIN Partners has been appointed by Real Madrid C F. as a commercial sales partner. The arrangement sees KIN support the reigning Spanish champions as its lead agency on selected partnership opportunities. ...