London Irish and CityJet Launch ‘Try Before You Buy’ Initiative

London Irish and principal sponsor CityJet have created a new supporter–based event to back the launch of the airline’s latest marketing campaign ‘Try Us’. “Try Us with CityJet” is believed to be the first initiative of its kind for rugby.  Rather than pay for tickets before the game, supporters are invited to ‘try before they buy’.  

For their LV Cup home fixture against Scarlets on November 14th 2010, London Irish is opening up the South Stand at Madejski Stadium, Reading.  Supporters can then pre-register for seats to watch the team in action and afterwards pay into an honesty box what they feel their visit to the rugby game was worth.

The initiative has been developed to help promote CityJet’s campaign directly as well as attract new fans to the game and deliver additional value for the Club’s existing supporter base.  Almost 4,000 seats are on offer and supporters can register at (deadline 5pm,  9th November 2010).

London Irish Commercial Director Richard Marsh said “London Irish is always striving to push marketing boundaries with sponsors and at the same time create added value for our existing supporters. Try Us with CityJet has given us the perfect opportunity to do just that. We believe the honesty box concept is a first for rugby in the UK and it gives us a great way to attract new fans.”

CityJet Chairman Pat Byrne said “”When you have confidence that your offer to your customers is attractive, relevant and excellent value, then you should be prepared to put it to the ultimate test by inviting trial. If the customer likes what they experience, then everybody wins, if they don’t then you can learn from their feedback.  Attracting new customers throughout the process is a bonus.  That’s what this initiative is all about.”

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