Heineken to send ‘Pit Wall Bars’ to fans at home to enjoy F1 races

With the majority of F1 fans never having attended a race in person, official partner Heineken® has created the Pit Wall Bar – a watch-from-home experience for fans to get set for Race Sundays. Imitating the Red Bull Racing Honda pit wall, fans at home will be able to win the next best thing to being trackside at the Formula 1. However, unlike the pit walls at the circuit on race day, this version comes complete with its own fully equipped bar plus multiple screens to watch every angle of the action or race telemetry, Heineken® 0.0 on tap and racing team headphones.

The first competition is open for fans to enter now at f1.com/heineken00, ahead of the Formula 1 Heineken Grande Prémio De Portugal 2021 on Sunday 2nd May, with the winner receiving their Pit Wall Bar shortly afterwards to enjoy for the rest of the season.

Hans Erik Tuijt, Director Global Heineken® Sponsorship, Heineken, said; “We at Heineken are always thinking of ways to enhance the fan experience. We know how important race Sundays are for fans, so we wanted to create something that would take that experience to the next level. What better way to feel as close to the action as possible than a Pit Wall that is also a Heineken 0.0 Bar, the prefect combination!”

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