Mallory Group

Mallory Group is an integrated creative communications agency which solves business challenges through partnerships in areas people are passionate about: sport, entertainment, culture & cause.

Formed by Emily Caroe and James Toller in October 2016, the senior team bring together over 35 years of sports industry expertise, having worked at global brands and rights holders, for creative agencies and in the media – a unique perspective on the partnerships business.

Since inception, their work has included the award-winning global communications delivery for team AkzoNobel in the Volvo Ocean Race, pan-European activations for arena, the Italian performance swimwear brand, media delivery for seven Olympic athletes including Adam Peaty, Chris Hoy and Becky Adlington and for the ICC Cricket World Cup 2019.

Mallory Group is based in Victoria, London, and to date has delivered media and experiential activations in over 20 countries.


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