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Campaign of the Week


Rising to the Challenge - Sponsorships and Partnerships Activated During The Coronavirus Crisis - The Finalists

Accor Live Limitless and PSG invite members to sign up for player 'Limitless Challenges' contest

Branded Content - Feature of the Week

In recent years, branded content has emerged as one of the most dynamic areas of the partnership marketing ecosystem. While not strictly speaking sponsorship (which typically involves the...

New To Sponsorship? Here’s Why You Should Engage.

Positive news about Covid-19 vaccines suggests that things might start inching back to normal in early 2021. If so, now is a great time for brands to revisit the opportunities presented by sponsorship. These days,...

Scouting For Naming Rights Opportunities During Covid-19

With sports stadia and entertainment venues currently unable to welcome fans to live events because of the Covid-19 pandemic, now might not seem like the best time to be discussing naming rights opportunities. But the fact is that late 2020/...